What is Microsoft Dynamics CRM and How to Use It with WordPress & Laravel

Sabuj Kundu 10th Apr 2026

Microsoft Dynamics CRM—now part of Microsoft Dynamics 365—is an enterprise-grade customer relationship management system offering modules for sales, customer service, marketing automation, lead management, and workflow automation. It provides REST-based Web APIs that allow developers to integrate CRM data into any external application, including WordPress websites and Laravel applications.

What Is Microsoft Dynamics CRM?

Dynamics CRM (Dynamics 365 Customer Engagement) is a cloud-based platform offering:

• Lead & opportunity management
• Customer service case handling
• Marketing tracking
• Workflow automation via Power Automate
• Integration with Microsoft 365 & Azure
• API-based extensibility for custom apps

Developers primarily interact with Dynamics 365 through the Microsoft Dataverse Web API, which uses OAuth 2.0 and returns JSON responses for entities like leads, contacts, accounts, and custom entities.

Can Dynamics CRM Be Used with WordPress?

Yes. Dynamics CRM integrates with WordPress in multiple ways:

• Send form submissions to CRM (CF7 form, Gravity Forms, WPForms, Fluent Forms, custom forms)
• Sync contacts, leads, or customers to CRM
• Create WordPress user → CRM Contact/Account
• Display CRM data using a custom plugin

Example: Sending WordPress Form Data to Dynamics CRM (PHP)

// Replace with your credentials
$tenantId     = 'YOUR_TENANT_ID';
$clientId     = 'YOUR_CLIENT_ID';
$clientSecret = 'YOUR_CLIENT_SECRET';
$crmUrl       = 'https://YOUR_ORG.crm.dynamics.com';

$tokenUrl = "https://login.microsoftonline.com/$tenantId/oauth2/v2.0/token";

// Step 1: Retrieve access token
$response = wp_remote_post($tokenUrl, [
    'body' => [
        'client_id' => $clientId,
        'client_secret' => $clientSecret,
        'scope' => $crmUrl . '/.default',
        'grant_type' => 'client_credentials',
    ]
]);

$body = json_decode(wp_remote_retrieve_body($response), true);
$accessToken = $body['access_token'];

// Step 2: Create a new lead in CRM
$leadData = [
    "subject" => "New Lead from WordPress",
    "firstname" => sanitize_text_field($_POST['first_name']),
    "lastname"  => sanitize_text_field($_POST['last_name']),
    "emailaddress1" => sanitize_email($_POST['email'])
];

$crmResponse = wp_remote_post("$crmUrl/api/data/v9.1/leads", [
    'headers' => [
        'Authorization' => 'Bearer ' . $accessToken,
        'Content-Type'  => 'application/json'
    ],
    'body' => wp_json_encode($leadData)
]);
    

This example can be extended into a full WordPress plugin to handle lead sync securely.

Can Dynamics CRM Be Used with Laravel?

Absolutely. Laravel is even better suited for enterprise-level CRM automation. You can:

• Create leads, contacts, and accounts programmatically
• Sync Laravel SaaS user data with CRM
• Webhook integration for bi-directional updates
• Build dashboards pulling CRM data

Laravel Example: Create a Lead in Dynamics CRM

use Illuminate\Support\Facades\Http;

$tenantId     = env('MS_TENANT_ID');
$clientId     = env('MS_CLIENT_ID');
$clientSecret = env('MS_CLIENT_SECRET');
$crmUrl       = env('MS_CRM_URL');

// Step 1: Access Token
$tokenUrl = "https://login.microsoftonline.com/$tenantId/oauth2/v2.0/token";

$token = Http::asForm()->post($tokenUrl, [
    'client_id' => $clientId,
    'client_secret' => $clientSecret,
    'scope' => $crmUrl . '/.default',
    'grant_type' => 'client_credentials'
])->json()['access_token'];

// Step 2: Create a Lead
$response = Http::withHeaders([
    'Authorization' => "Bearer $token",
    'Content-Type'  => 'application/json'
])->post("$crmUrl/api/data/v9.1/leads", [
    "subject" => "Laravel CRM Lead",
    "firstname" => "John",
    "lastname" => "Doe",
    "emailaddress1" => "john@example.com"
]);

return $response->json();
    

Laravel Packages for Microsoft Dynamics CRM

• alexacrm/dynamics-webapi-toolkit
  GitHub Provides a friendly wrapper for the CRM Web API.
• microsoft/microsoft-graph GitHub Useful when integrating ERP + CRM through Microsoft Graph.
• oauth2-microsoft for Laravel GitHub

Example Workflow: Laravel SaaS + Dynamics CRM

Typical automation flow:

1. User registers in your Laravel SaaS
2. Laravel sends user data as a CRM Contact
3. Create an Opportunity automatically
4. Sync subscription plan & payment data
5. Sales team receives notification inside Dynamics

Example Workflow: WordPress + Dynamics CRM

Common WordPress integrations:

• CF7 Forms → Send to CRM as a lead
• WooCommerce orders → Sync customer to CRM
• Membership plugins → Sync subscription info
• Custom API endpoint to push/pull CRM data

Conclusion

Microsoft Dynamics CRM is powerful, scalable, and extremely flexible through its Web API layer. Whether using WordPress for front-end marketing websites or Laravel for enterprise-grade applications, integration is straightforward with the right authentication workflow and API handling.

Need Help with Dynamics CRM Integration?

Our team at Codeboxr provides expert CRM integration services for both WordPress and Laravel. Whether you’re syncing leads, building custom dashboards, or automating sales workflows, we can help you implement a complete end-to-end CRM solution.

Contact us at info@codeboxr.com to get started.